Flourishing Blossoms XR Showcase

The brief

Flourishing Blossoms was a pro-bono XR piece for Guangzhou Fashion Week: an immersive floral environment anchored to the venue. Chance 3D led the creative concept, environmental design, and the floral visual language. I was solo technical lead, handling field capture, spatial mapping, runtime engineering, and on-site support.

I took it to answer a question about my own work. The Immersal, 8th Wall, and Three.js pipeline I had built for Night Tour of Taihe Lake was tuned for outdoor cultural tourism. I wanted to know whether it carried into a different venue type and a different audience, and an unpaid showcase is a cheaper place to find out than a client deployment.

What transferred, and what I had to redo

The architecture moved over intact. Immersal for the spatial anchoring, 8th Wall for install-free browser delivery, Three.js for rendering the floral environment with its reactive lighting and layered depth.

The site work did not transfer at all, and that was the finding. I recaptured the venue from scratch and retuned anchor density for a smaller, more controlled indoor space. Outdoor trail mapping spreads anchors across long sightlines under variable light. A fashion-week venue is tighter, with controlled lighting and different sightline geometry, so the anchor spacing that held up along a lakeside path was wrong here.

The pipeline was portable. The map was not, and the map is where the hours go.

Why install-free still mattered

Fashion week audiences encounter activations in passing, between shows, holding a phone they are already using for something else. 8th Wall's browser delivery meant no download stood between someone curious and the piece. The same reasoning that drove the Qingtian build applies at a venue, for different reasons: not festival crowd wifi, but an audience with no patience and somewhere else to be.

What the showcase was worth

Client work rarely lets you test whether an architecture generalises, because the client is paying for their deployment rather than your learning. This piece confirmed that the field-capture and calibration workflow transfers with minimal modification, and that the map is the part you rebuild every time.

It also put XR in front of a fashion audience who do not usually meet it. Chance 3D's floral design carried that; my part was making sure it stayed anchored to the room.